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HURRICANES, BASF/TERMIDOR FORM PARTNERSHIP

Wednesday, 08.11.2004 / 8:23 AM ET / News
Carolina Hurricanes
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HURRICANES, BASF\/TERMIDOR FORM PARTNERSHIP

Sponsorship deal includes position on RBC Center’s LED board

RALEIGH, N.C. (Aug. 10, 2004) – Matt West, Vice President of Business Operations for the Carolina Hurricanes, today announced a multi-year partnership between the team and BASF-Termidor. A major part of the sponsorship agreement will include Termidor representation on the RBC Center’s circular LED board during arena events.

“BASF’s Termidor product is a well-known and respected pest control product that has a strong presence in the Triangle,� said West. “The Hurricanes are extremely pleased to begin an affiliation with such a well-respected company and its product.�

Termidor, with the active ingredient, fipronil, is America’s No. 1 termite protection, eliminating 100 percent control of termites in three months or less. It has consistently shown exceptional results in more than 2 million homes treated throughout the United States since its launch in March 2000. Termidor is a registered trademark and the “Transfer Effect� is a trademark of BASF. “100% control in three months or less� assumes a full application of Termidor following labeled directions. Termidor is not currently registered for use in New York. For a list of Termidor-certified pest control professionals Triangle residents can call 1-877-TERMIDOR, or visit the website at www.termidorhome.com.

“Termidor is the leading professional termite protection product on the market, and it makes good business sense for us to partner with successful sports teams and venues in areas like North Carolina, where termites are a big problem for homeowners,� says Karl J. Kisner, Senior Marketing Manager for BASF Professional Pest Control.

“However, the Hurricanes’ sponsorship, as with that of the Durham Bulls and NC State, holds particular importance to us as a local company that values the community in which we work every day,� Kisner continued. “BASF Professional Pest Control is excited to be a part of the high quality sports and entertainment offerings that are enjoyed year round by our neighbors and visitors to the RBC Center.�

For more information regarding the partnership between the Hurricanes and BASF-Termidor, please contact Hurricanes Director of Corporate Sales Michael Hurley at 919.861.5438 or Kat McAndrew, senior account executive with FCF Schmidt Public Relations, at 610.941.0395.

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