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CANES LAUNCH 'STAY SHARP' VIDEO CAMPAIGN

Monday, 11.22.2004 / 10:40 AM ET / News
Carolina Hurricanes
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CANES LAUNCH \'STAY SHARP\' VIDEO CAMPAIGN
Stay Sharp
> "Stay Sharp" Debut Video
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RALEIGH, N.C. (Nov. 16, 2004) – Tuesday's broadcast of the "Canes Classic" game against the New Jersey Devils marked the debut of a light-hearted campaign. "Stay Sharp," is designed to look at how fans might stay engaged with hockey while waiting for the greatest game to return. Along with the 30-second spot to air during Canes Classics broadcasts, an extended version will be available for view and download at CarolinaHurricanes.com.

"The online version of the spot has great viral potential and allows Caniacs the opportunity to email it to their friends", said Howard Sadel, Director of Marketing and Creative Services for the Hurricanes.

The first installment is set in the living room of a less-than-excited Caniac getting ready to visit the old mother in-law. You may recognize "Marvin" as Kyle Prairie, Director of Ticket Sales for the Hurricanes. His lovely and perhaps annoying wife is none other than Meredith Morgan, a Corporate Sales Executive for the team.

"We could have used outside talent," said Sadel. "But we saw an opportunity to incorporate the team's staff, keeping everyone in the office involved."

The lovely home used as the set for this shoot belongs to St Lawrence Homes President/CEO Bob Ohman. The Hurricanes thank Bob and his wife for their tremendous support of the team and for letting us "make ourselves at home."

The next "Stay Sharp" spot is currently in production. Skate to CarolinaHurricanes.com for its debut.

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STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 WSH 51 38 9 4 166 114 80
2 FLA 53 31 16 6 143 118 68
3 NYR 53 30 18 5 150 135 65
4 TBL 52 29 19 4 138 123 62
5 BOS 52 28 18 6 151 137 62
6 DET 53 27 18 8 133 131 62
7 PIT 52 27 18 7 138 132 61
8 NYI 51 27 18 6 143 127 60
9 NJD 54 26 21 7 120 122 59
10 CAR 54 24 21 9 130 142 57
11 MTL 54 26 24 4 143 143 56
12 OTT 54 25 23 6 153 166 56
13 PHI 51 23 19 9 121 133 55
14 BUF 53 21 26 6 120 139 48
15 TOR 51 19 23 9 117 140 47
16 CBJ 54 21 28 5 135 168 47

STATS

2015-2016 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Faulk 54 15 19 -13 34
J. Skinner 54 19 12 -3 31
V. Rask 52 12 19 0 31
J. Staal 54 12 19 8 31
K. Versteeg 53 10 21 1 31
E. Staal 54 9 21 0 30
E. Lindholm 54 8 16 -9 24
A. Nestrasil 47 7 12 0 19
J. Nordstrom 43 5 9 2 14
R. Hainsey 54 3 11 -11 14
 
GOALIES: W L OT Sv% GAA
C. Ward 15 11 6 .908 2.38
E. Lack 9 10 3 .901 2.74
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