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CANES LAUNCH 'STAY SHARP' VIDEO CAMPAIGN

Monday, 11.22.2004 / 10:40 AM / News
Carolina Hurricanes
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CANES LAUNCH \'STAY SHARP\' VIDEO CAMPAIGN
Stay Sharp
> "Stay Sharp" Debut Video
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RALEIGH, N.C. (Nov. 16, 2004) – Tuesday's broadcast of the "Canes Classic" game against the New Jersey Devils marked the debut of a light-hearted campaign. "Stay Sharp," is designed to look at how fans might stay engaged with hockey while waiting for the greatest game to return. Along with the 30-second spot to air during Canes Classics broadcasts, an extended version will be available for view and download at CarolinaHurricanes.com.

"The online version of the spot has great viral potential and allows Caniacs the opportunity to email it to their friends", said Howard Sadel, Director of Marketing and Creative Services for the Hurricanes.

The first installment is set in the living room of a less-than-excited Caniac getting ready to visit the old mother in-law. You may recognize "Marvin" as Kyle Prairie, Director of Ticket Sales for the Hurricanes. His lovely and perhaps annoying wife is none other than Meredith Morgan, a Corporate Sales Executive for the team.

"We could have used outside talent," said Sadel. "But we saw an opportunity to incorporate the team's staff, keeping everyone in the office involved."

The lovely home used as the set for this shoot belongs to St Lawrence Homes President/CEO Bob Ohman. The Hurricanes thank Bob and his wife for their tremendous support of the team and for letting us "make ourselves at home."

The next "Stay Sharp" spot is currently in production. Skate to CarolinaHurricanes.com for its debut.

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 TBL 50 31 15 4 163 132 66
2 MTL 47 31 13 3 127 108 65
3 NYI 48 32 15 1 157 135 65
4 DET 49 28 12 9 145 128 65
5 PIT 48 27 13 8 143 124 62
6 WSH 48 25 14 9 144 124 59
7 BOS 49 26 16 7 131 123 59
8 NYR 46 27 15 4 135 111 58
9 FLA 46 21 15 10 114 129 52
10 PHI 50 21 22 7 139 151 49
11 TOR 50 22 24 4 144 155 48
12 OTT 47 19 19 9 129 134 47
13 CBJ 47 21 23 3 119 148 45
14 NJD 48 18 22 8 109 135 44
15 CAR 47 17 25 5 102 122 39
16 BUF 49 14 32 3 92 174 31

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
E. Staal 42 16 14 -6 30
J. Faulk 47 9 19 -13 28
E. Lindholm 47 9 11 -11 20
J. Tlusty 40 12 7 -11 19
J. Skinner 42 10 9 -7 19
R. Nash 47 7 12 -4 19
N. Gerbe 43 5 13 -3 18
V. Rask 47 6 9 -10 15
A. Sekera 45 1 14 -6 15
C. Terry 34 6 3 -3 9
 
GOALIES: W L OT Sv% GAA
A. Khudobin 6 8 2 .918 2.30
C. Ward 11 17 3 .911 2.45