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CANES LAUNCH 'STAY SHARP' VIDEO CAMPAIGN

Monday, 11.22.2004 / 10:40 AM / News
Carolina Hurricanes
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CANES LAUNCH \'STAY SHARP\' VIDEO CAMPAIGN
Stay Sharp
> "Stay Sharp" Debut Video
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RALEIGH, N.C. (Nov. 16, 2004) – Tuesday's broadcast of the "Canes Classic" game against the New Jersey Devils marked the debut of a light-hearted campaign. "Stay Sharp," is designed to look at how fans might stay engaged with hockey while waiting for the greatest game to return. Along with the 30-second spot to air during Canes Classics broadcasts, an extended version will be available for view and download at CarolinaHurricanes.com.

"The online version of the spot has great viral potential and allows Caniacs the opportunity to email it to their friends", said Howard Sadel, Director of Marketing and Creative Services for the Hurricanes.

The first installment is set in the living room of a less-than-excited Caniac getting ready to visit the old mother in-law. You may recognize "Marvin" as Kyle Prairie, Director of Ticket Sales for the Hurricanes. His lovely and perhaps annoying wife is none other than Meredith Morgan, a Corporate Sales Executive for the team.

"We could have used outside talent," said Sadel. "But we saw an opportunity to incorporate the team's staff, keeping everyone in the office involved."

The lovely home used as the set for this shoot belongs to St Lawrence Homes President/CEO Bob Ohman. The Hurricanes thank Bob and his wife for their tremendous support of the team and for letting us "make ourselves at home."

The next "Stay Sharp" spot is currently in production. Skate to CarolinaHurricanes.com for its debut.

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 MTL 23 16 6 1 61 57 33
2 TBL 22 14 6 2 77 60 30
3 PIT 19 13 4 2 69 44 28
4 NYI 20 14 6 0 68 57 28
5 BOS 22 13 9 0 57 54 26
6 DET 20 10 5 5 55 49 25
7 TOR 21 11 8 2 67 63 24
8 OTT 19 9 6 4 52 50 22
9 NYR 20 9 7 4 57 58 22
10 WSH 20 9 8 3 56 54 21
11 NJD 21 9 9 3 53 61 21
12 FLA 18 7 5 6 40 47 20
13 PHI 19 8 9 2 57 60 18
14 CAR 20 6 11 3 48 62 15
15 CBJ 20 6 12 2 49 72 14
16 BUF 21 6 13 2 36 70 14

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
R. Nash 20 4 11 1 15
E. Staal 15 6 7 -6 13
J. Faulk 20 2 10 -8 12
J. Skinner 16 5 6 -4 11
J. Tlusty 20 8 2 -11 10
E. Lindholm 20 6 4 -3 10
N. Gerbe 16 2 6 3 8
A. Sekera 19 0 8 -3 8
C. Terry 17 4 3 1 7
V. Rask 20 3 2 -7 5
 
GOALIES: W L OT Sv% GAA
C. Ward 6 7 1 .903 2.71
A. Khudobin 0 4 2 .898 2.97