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CANES LAUNCH 'STAY SHARP' VIDEO CAMPAIGN

Monday, 11.22.2004 / 10:40 AM / News
Carolina Hurricanes
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CANES LAUNCH \'STAY SHARP\' VIDEO CAMPAIGN
Stay Sharp
> "Stay Sharp" Debut Video
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RALEIGH, N.C. (Nov. 16, 2004) – Tuesday's broadcast of the "Canes Classic" game against the New Jersey Devils marked the debut of a light-hearted campaign. "Stay Sharp," is designed to look at how fans might stay engaged with hockey while waiting for the greatest game to return. Along with the 30-second spot to air during Canes Classics broadcasts, an extended version will be available for view and download at CarolinaHurricanes.com.

"The online version of the spot has great viral potential and allows Caniacs the opportunity to email it to their friends", said Howard Sadel, Director of Marketing and Creative Services for the Hurricanes.

The first installment is set in the living room of a less-than-excited Caniac getting ready to visit the old mother in-law. You may recognize "Marvin" as Kyle Prairie, Director of Ticket Sales for the Hurricanes. His lovely and perhaps annoying wife is none other than Meredith Morgan, a Corporate Sales Executive for the team.

"We could have used outside talent," said Sadel. "But we saw an opportunity to incorporate the team's staff, keeping everyone in the office involved."

The lovely home used as the set for this shoot belongs to St Lawrence Homes President/CEO Bob Ohman. The Hurricanes thank Bob and his wife for their tremendous support of the team and for letting us "make ourselves at home."

The next "Stay Sharp" spot is currently in production. Skate to CarolinaHurricanes.com for its debut.

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 PIT 32 22 6 4 102 72 48
2 NYI 33 23 10 0 104 91 46
3 MTL 34 21 11 2 92 83 44
4 TBL 35 20 11 4 113 93 44
5 DET 34 17 8 9 94 84 43
6 TOR 34 19 12 3 114 102 41
7 NYR 31 17 10 4 93 81 38
8 WSH 32 16 10 6 95 85 38
9 BOS 34 17 14 3 86 88 37
10 FLA 31 14 9 8 69 79 36
11 OTT 33 14 13 6 89 92 34
12 CBJ 32 14 15 3 79 102 31
13 PHI 32 12 14 6 88 96 30
14 NJD 35 12 17 6 77 102 30
15 BUF 34 13 18 3 66 109 29
16 CAR 33 9 20 4 68 92 22

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Faulk 33 6 14 -13 20
E. Staal 28 7 11 -10 18
J. Skinner 29 8 8 -4 16
R. Nash 33 4 12 -3 16
E. Lindholm 33 8 7 -8 15
J. Tlusty 28 10 3 -11 13
N. Gerbe 29 3 10 -2 13
A. Sekera 31 1 11 -8 12
C. Terry 24 6 3 -1 9
V. Rask 33 4 5 -8 9
 
GOALIES: W L OT Sv% GAA
C. Ward 9 12 2 .911 2.44
A. Khudobin 0 8 2 .900 2.91