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CANES LAUNCH 'STAY SHARP' VIDEO CAMPAIGN

Monday, 11.22.2004 / 10:40 AM / News
Carolina Hurricanes
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CANES LAUNCH \'STAY SHARP\' VIDEO CAMPAIGN
Stay Sharp
> "Stay Sharp" Debut Video
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RALEIGH, N.C. (Nov. 16, 2004) – Tuesday's broadcast of the "Canes Classic" game against the New Jersey Devils marked the debut of a light-hearted campaign. "Stay Sharp," is designed to look at how fans might stay engaged with hockey while waiting for the greatest game to return. Along with the 30-second spot to air during Canes Classics broadcasts, an extended version will be available for view and download at CarolinaHurricanes.com.

"The online version of the spot has great viral potential and allows Caniacs the opportunity to email it to their friends", said Howard Sadel, Director of Marketing and Creative Services for the Hurricanes.

The first installment is set in the living room of a less-than-excited Caniac getting ready to visit the old mother in-law. You may recognize "Marvin" as Kyle Prairie, Director of Ticket Sales for the Hurricanes. His lovely and perhaps annoying wife is none other than Meredith Morgan, a Corporate Sales Executive for the team.

"We could have used outside talent," said Sadel. "But we saw an opportunity to incorporate the team's staff, keeping everyone in the office involved."

The lovely home used as the set for this shoot belongs to St Lawrence Homes President/CEO Bob Ohman. The Hurricanes thank Bob and his wife for their tremendous support of the team and for letting us "make ourselves at home."

The next "Stay Sharp" spot is currently in production. Skate to CarolinaHurricanes.com for its debut.

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 MTL 64 41 18 5 172 142 87
2 NYR 63 39 17 7 197 155 85
3 NYI 65 41 21 3 207 182 85
4 TBL 65 39 20 6 213 171 84
5 DET 62 36 15 11 182 160 83
6 PIT 63 36 18 9 182 158 81
7 WSH 65 35 20 10 193 162 80
8 BOS 62 31 22 9 165 161 71
9 FLA 64 28 23 13 156 181 69
10 OTT 62 28 23 11 176 167 67
11 PHI 64 27 25 12 170 186 66
12 NJD 64 27 27 10 144 165 64
13 TOR 64 26 33 5 173 195 57
14 CBJ 63 26 33 4 163 201 56
15 CAR 62 24 31 7 144 167 55
16 BUF 64 19 40 5 123 215 43

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Faulk 62 12 28 -18 40
E. Staal 57 18 20 -12 38
E. Lindholm 61 11 16 -18 27
J. Skinner 57 16 10 -17 26
N. Gerbe 58 7 16 -10 23
R. Nash 59 7 15 -10 22
V. Rask 60 8 12 -16 20
J. McClement 62 6 13 3 19
J. Staal 26 4 12 -4 16
A. Nestrasil 34 4 11 4 15
 
GOALIES: W L OT Sv% GAA
C. Ward 17 20 4 .911 2.43
A. Khudobin 7 11 3 .905 2.61