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LENOVO BECOMES TITLE SPONSOR OF HURRICANES WEBSITE

Wednesday, 10.04.2006 / 1:58 PM / News
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LENOVO BECOMES TITLE SPONSOR OF HURRICANES WEBSITE

CarolinaHurricanes.com averages 1.7 million page-views per month

FOR IMMEDIATE RELEASE—Oct. 4, 2006

RALEIGH, NC—Michael Hurley, Director of Corporate Sales for the 2006 Stanley Cup champion Carolina Hurricanes, today announced that Lenovo has become the title sponsor of the team’s official website, CarolinaHurricanes.com.

“Lenovo is a partner who has been with us for two seasons now, and as a major corporate citizen in the region it's important for us to have them as part of our corporate family,” said Hurley. “The personal computing company is a perfect fit for us and our fans, who are generally computer savvy and technology savvy. With our website being as significant as it is with our fans, we think it's a perfect fit.

“We think Lenovo makes an extremely well-engineered product, and it gives them an opportunity to promote their product in an environment that's perfect for them.”

CarolinaHurricanes.com generates an average of 1.7 million page views per month and is the foremost place for information on the Hurricanes. The site provides feature stories and game reviews by Dave Pond and longtime local sportswriter and Associated Press editor David Droschak, as well as interactive materials and blogs from Hurricanes television play-by-play man John Forslund and Hurricanes players.

“As one of the key forms of communicaiton for our brand, we feel that CarolinaHurricanes.com is a perfect fit for Lenovo in effectively trying to reach their market,” said Howard Sadel, Director of Marketing and Creative Services for the Hurricanes. “NHL fans are the most affluent, tech-savvy fans in the sports world, and Lenovo is a perfect match for the Carolina Hurricanes. With the amount of traffic CarolinaHurricanes.com has received over the last eight years, and building into the Stanley Cup Finals, Lenovo truly understands the importance and value of the team's website as way to deliver their message.”

Lenovo's executive headquarters are in Research Triangle Park, with major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh. For more information about lenovo, see www.lenovo.com. Throughout the 2006-07 season, Lenovo will offer significant discounts and specials to Hurricanes fans, only available through click-through advertisements on CarolinaHurricanes.com.

The Carolina Hurricanes will open the 2006-07 season at the RBC Center tonight at 7 p.m. against the Buffalo Sabres. Individual-game tickets for “Opening Night 2” on Oct. 6 against New Jersey, and all Hurricanes home games in October and November are available at the RBC Center box office, all TicketMaster locations, by calling 919-834-4000 or online.

For information on Hurricanes ticket packages, please call 1-866-NHL-CANES or visit www.CarolinaHurricanes.com.

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