Brind'Amour, Staal, Whitney on All-Star Ballot
XM NHL All-Star Fan Balloting Presented By 2K Sports Begins November 12
XM, which airs every NHL game for every team as the Official Satellite Radio Partner of the NHL, and 2K Sports, a leading publisher of sports video games, return to the NHL All-Star Fan Balloting as title and presenting sponsors, respectively.
The XM NHL All-Star Fan Balloting presented by 2K Sports section will feature interactive ballots in English and French. English language ballots will include video clips and XM Radio highlights of players on the ballot. Real-time balloting results will be available on the Leaders Board Presented by XM on Vote.NHL.com/results. Boston-based PROD4ever designed and developed the online ballots.
Eligible residents of the
Fans can vote for up to six Eastern Conference players and six Western Conference players: three forwards, two defensemen and one goaltender. For the first time, fans will be permitted to select as few as one player - a balloted player or write-in - per online ballot at Vote.NHL.com or via text message.
To vote using any wireless carrier, fans should text their favorite player’s last name to the shortcode 81812. Fans interested in voting for all of their favorite team’s balloted players can text the team nickname (e.g., Bruins) to 81812. Standard text messaging charges will apply. Telescope, Inc., a pioneer in mobile solutions and participation TV, developed the text-to-vote program for the XM NHL All-Star Fan Balloting presented by 2K Sports.
XM NHL All-Star Fan Balloting presented by 2K Sports widgets will be available on Vote.NHL.com/widgets. Fans can download "Click to Vote" and "I Voted" widgets to post on blogs, social network pages and personal websites, directing others to cast their votes on Vote.NHL.com directly from the widget.
The NHL will promote XM NHL All-Star Fan Balloting presented by 2K Sports across its TV, print, online and wireless advertising platforms. Promotional support will be provided by the NHL Network, NHL Radio and broadcast partners VERSUS (U.S.), CBC (
Select NHL arenas and team practice facilities and the NHL Powered by Reebok store in
The 2009 NHL All-Star Weekend in
“All-Star fan balloting is an opportunity for our fans to participate and have a direct impact on the game they’re passionate about,” said Brian Jennings, NHL Executive Vice President, Marketing. “This year’s enhanced online ballot and mobile text platform will increase accessibility and make the experience more rewarding. And by making real-time results available to our fans on NHL.com, we’re allowing a level of transparency and engagement that no sports league has ever done.” NHL Member Clubs will activate their own campaigns, supporting their balloted players.