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Tracking the Storm

Community: Fun with Chad and Eric

Monday, 05.10.2010 / 4:05 PM / Tracking the Storm
By Doug Warf
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Community: Fun with Chad and Eric

Long time, no blog. 

Doug Warf
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This is the time of year that I see fans at community events and they ask, what do you guys do in the off-season…take month-long vacations? The answer is always no, but this year, it is an emphatic no. 

The combination of the All-Star game and our AHL’s move to Charlotte have made this a busier off-season than one might have thought in January. 

All-Star Game – Ads and Upcoming Webisodes

Everyone is very excited about the planning of the All-Star game. Though it is an NHL event, the Hurricanes act as the host team and we are all trying to gear up for what may be asked of us. 

The team and league received great publicity when the game was announced on April 8. However, when the season ended we wanted a small commercial purchase that would help keep the information in front of Triangle residents during the spring. I sat down with the directors of our marketing arms (Ben Aycock, Pete Soto, Jon Chase) to brainstorm ideas for a small commercial campaign.

We wanted to come up with one TV advertisement and two to three additional spots that would serve as short “webisodes”.

The TV Advertisement, which started Friday on select Time Warner Cable stations in the Raleigh & Fayetteville markets (including NHL Playoff coverage on Versus), features Chad LaRose and Eric Staal


The first follow-up webisode will debut online on Monday, May 17.  All of the webisodes feature Staal and LaRose with special cameos by the greatest Ice Hawg in the continental US (rumors of Alaskan Ice Hawgs have yet to be confirmed). For the webisodes, we used the four-letter network’s main show’s ad spots as a starting point to feature players and Stormy in their attempt to prepare for the All-Star game (Stormy has to prep too). 

Honestly, we collectively wondered how the ideas would translate to the screen, but personally, I think the webisodes really allow for Chad and Eric’s personalities to come out. I think most Canes fans know that Chad LaRose is a fairly funny and jovial person. However, I don’t think that most Canes fans get to see Staal’s humorous side. Hopefully you check back to carolinahurricanes.com or one of our social media sites (Twitter, Facebook, YouTube) to see the follow-up spots as I think they aptly showcase how funny BOTH guys are. 

A big thanks to Eric and Chad as they not only willingly participated, but even added ad-lib portions that add to the humor in the short spots. I will include a few photos so you can get a brief glimpse into the upcoming spots.

 


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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 MTL 63 41 17 5 171 139 87
2 NYI 65 41 21 3 207 182 85
3 NYR 62 39 17 6 196 153 84
4 TBL 65 39 20 6 213 171 84
5 DET 61 35 15 11 180 159 81
6 PIT 62 36 17 9 181 155 81
7 WSH 65 35 20 10 193 162 80
8 BOS 62 31 22 9 165 161 71
9 FLA 64 28 23 13 156 181 69
10 PHI 64 27 25 12 170 186 66
11 OTT 61 27 23 11 173 166 65
12 NJD 64 27 27 10 144 165 64
13 TOR 64 26 33 5 173 195 57
14 CBJ 63 26 33 4 163 201 56
15 CAR 62 24 31 7 144 167 55
16 BUF 64 19 40 5 123 215 43

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Faulk 62 12 28 -18 40
E. Staal 57 18 20 -12 38
E. Lindholm 61 11 16 -18 27
J. Skinner 57 16 10 -17 26
N. Gerbe 58 7 16 -10 23
R. Nash 59 7 15 -10 22
V. Rask 60 8 12 -16 20
J. McClement 62 6 13 3 19
J. Staal 26 4 12 -4 16
A. Nestrasil 34 4 11 4 15
 
GOALIES: W L OT Sv% GAA
C. Ward 17 20 4 .911 2.43
A. Khudobin 7 11 3 .905 2.61