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NHL All-Star Weekend Generates $11.4 Million in Direct Visitor Spending and $49 Million in Media Value

Figures reported by Greater Raleigh Convention and Visitors Bureau and Meltwater News

Monday, 03.7.2011 / 4:39 PM ET / News
Greater Raleigh Convention and Visitors Bureau
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NHL All-Star Weekend Generates $11.4 Million in Direct Visitor Spending and $49 Million in Media Value
Raleigh, NC – The 2011 NHL All-Star Weekend, Jan. 28 – Jan. 30, 2011, generated an estimated $11.4 million in direct visitor spending for Raleigh and Wake County, according to the Greater Raleigh Convention and Visitors Bureau (GRCVB).

It is important to note that the $11.4 million is a conservative estimate that does not include local spending, nor does it include a multiplier. It represents direct visitor spending only, which is new money coming into the local economy.

In addition to the visitor spending, the NHL All-Star Weekend also produced $49 million in media value for Greater Raleigh. This figure was researched and calculated by Meltwater News, a division of the San Francisco-based monitoring and analytics firm Meltwater Group. Meltwater used readership data from Nielsen to compute the $49 million media value for the NHL All-Star Weekend based on more than 685,000 domestic and international media impressions.

“We are very proud of how this entire community came together to make NHL All-Star Weekend in the Triangle a tremendous success. It is clear from the comments of the fans, media and executives who came to North Carolina, that the weekend made a tremendous impact on their impressions of this market. They now understand why we are so lucky to call this vibrant area our home,” said Jim Rutherford, president and general manager of the Carolina Hurricanes.

The 2011 NHL All-Star Weekend included: the NHL All-Star Game, Honda SuperSkills Competition, NHL Fan Fair, NHL All-Star Wide Open, NHL All-Star 5K presented by visitRaleigh, and numerous private parties and special events. Combined, these events brought approximately 18,900 visitors from outside of the Triangle, to the area, generating 10,551 hotel room nights. Total attendance figures, including both local and out-of-town attendees, for the weekend’s festivities was estimated to be 138,000.

“The attendance and direct visitor spending estimates for the NHL All-Star Weekend are tremendous, but the enormous amount of positive media coverage is especially impressive. It tells our story to the world, of how our area is clearly capable, and highly successful, at hosting events of this magnitude,” said Denny Edwards, president and CEO of the Greater Raleigh CVB.

The Greater Raleigh Convention & Visitors Bureau, as the official destination marketing organization of Raleigh and Wake County, accelerates sustainable economic growth and development by increasing visitor and convention business.

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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 x - NYR 76 48 21 7 231 179 103
2 x - MTL 77 47 22 8 203 174 102
3 x - TBL 78 47 24 7 250 204 101
4 PIT 76 42 23 11 210 190 95
5 NYI 77 45 27 5 235 215 95
6 WSH 77 42 25 10 227 190 94
7 DET 76 40 23 13 221 208 93
8 BOS 77 39 25 13 204 198 91
9 OTT 76 38 26 12 220 204 88
10 FLA 77 35 27 15 192 210 85
11 CBJ 76 37 35 4 210 234 78
12 PHI 76 30 29 17 198 219 77
13 NJD 77 31 33 13 170 197 75
14 CAR 76 28 37 11 176 208 67
15 TOR 77 29 42 6 201 245 64
16 BUF 76 21 47 8 148 255 50

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
E. Staal 71 22 28 -12 50
J. Faulk 76 15 32 -19 47
E. Lindholm 75 16 21 -20 37
J. Skinner 71 18 13 -22 31
V. Rask 74 11 20 -13 31
N. Gerbe 72 9 17 -13 26
R. Nash 68 8 17 -10 25
J. McClement 76 7 13 -5 20
J. Staal 40 4 16 -6 20
J. Liles 51 2 17 -8 19
 
GOALIES: W L OT Sv% GAA
C. Ward 20 22 5 .909 2.43
A. Khudobin 8 15 6 .904 2.60