News

NHL All-Star Weekend Generates $11.4 Million in Direct Visitor Spending and $49 Million in Media Value

Figures reported by Greater Raleigh Convention and Visitors Bureau and Meltwater News

Monday, 03.7.2011 / 4:39 PM ET / News
Greater Raleigh Convention and Visitors Bureau
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NHL All-Star Weekend Generates $11.4 Million in Direct Visitor Spending and $49 Million in Media Value
Raleigh, NC – The 2011 NHL All-Star Weekend, Jan. 28 – Jan. 30, 2011, generated an estimated $11.4 million in direct visitor spending for Raleigh and Wake County, according to the Greater Raleigh Convention and Visitors Bureau (GRCVB).

It is important to note that the $11.4 million is a conservative estimate that does not include local spending, nor does it include a multiplier. It represents direct visitor spending only, which is new money coming into the local economy.

In addition to the visitor spending, the NHL All-Star Weekend also produced $49 million in media value for Greater Raleigh. This figure was researched and calculated by Meltwater News, a division of the San Francisco-based monitoring and analytics firm Meltwater Group. Meltwater used readership data from Nielsen to compute the $49 million media value for the NHL All-Star Weekend based on more than 685,000 domestic and international media impressions.

“We are very proud of how this entire community came together to make NHL All-Star Weekend in the Triangle a tremendous success. It is clear from the comments of the fans, media and executives who came to North Carolina, that the weekend made a tremendous impact on their impressions of this market. They now understand why we are so lucky to call this vibrant area our home,” said Jim Rutherford, president and general manager of the Carolina Hurricanes.

The 2011 NHL All-Star Weekend included: the NHL All-Star Game, Honda SuperSkills Competition, NHL Fan Fair, NHL All-Star Wide Open, NHL All-Star 5K presented by visitRaleigh, and numerous private parties and special events. Combined, these events brought approximately 18,900 visitors from outside of the Triangle, to the area, generating 10,551 hotel room nights. Total attendance figures, including both local and out-of-town attendees, for the weekend’s festivities was estimated to be 138,000.

“The attendance and direct visitor spending estimates for the NHL All-Star Weekend are tremendous, but the enormous amount of positive media coverage is especially impressive. It tells our story to the world, of how our area is clearly capable, and highly successful, at hosting events of this magnitude,” said Denny Edwards, president and CEO of the Greater Raleigh CVB.

The Greater Raleigh Convention & Visitors Bureau, as the official destination marketing organization of Raleigh and Wake County, accelerates sustainable economic growth and development by increasing visitor and convention business.

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STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - NYR 82 53 22 7 252 192 113
2 y - MTL 82 50 22 10 221 189 110
3 x - TBL 82 50 24 8 262 211 108
4 x - WSH 82 45 26 11 242 203 101
5 x - NYI 82 47 28 7 252 230 101
6 x - DET 82 43 25 14 235 221 100
7 x - OTT 82 43 26 13 238 215 99
8 x - PIT 82 43 27 12 221 210 98
9 BOS 82 41 27 14 213 211 96
10 FLA 82 38 29 15 206 223 91
11 CBJ 82 42 35 5 236 250 89
12 PHI 82 33 31 18 215 234 84
13 NJD 82 32 36 14 181 216 78
14 CAR 82 30 41 11 188 226 71
15 TOR 82 30 44 8 211 262 68
16 BUF 82 23 51 8 161 274 54

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
E. Staal 77 23 31 -13 54
J. Faulk 82 15 34 -19 49
E. Lindholm 81 17 22 -23 39
V. Rask 80 11 22 -14 33
J. Skinner 77 18 13 -24 31
N. Gerbe 78 10 18 -14 28
R. Nash 68 8 17 -10 25
J. Staal 46 6 18 -6 24
J. Liles 57 2 20 -9 22
J. McClement 82 7 14 -7 21
 
GOALIES: W L OT Sv% GAA
C. Ward 22 24 5 .910 2.40
A. Khudobin 8 17 6 .900 2.72