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NHL All-Star Weekend Generates $11.4 Million in Direct Visitor Spending and $49 Million in Media Value

Figures reported by Greater Raleigh Convention and Visitors Bureau and Meltwater News

Monday, 03.7.2011 / 4:39 PM ET / News
Greater Raleigh Convention and Visitors Bureau
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NHL All-Star Weekend Generates $11.4 Million in Direct Visitor Spending and $49 Million in Media Value
Raleigh, NC – The 2011 NHL All-Star Weekend, Jan. 28 – Jan. 30, 2011, generated an estimated $11.4 million in direct visitor spending for Raleigh and Wake County, according to the Greater Raleigh Convention and Visitors Bureau (GRCVB).

It is important to note that the $11.4 million is a conservative estimate that does not include local spending, nor does it include a multiplier. It represents direct visitor spending only, which is new money coming into the local economy.

In addition to the visitor spending, the NHL All-Star Weekend also produced $49 million in media value for Greater Raleigh. This figure was researched and calculated by Meltwater News, a division of the San Francisco-based monitoring and analytics firm Meltwater Group. Meltwater used readership data from Nielsen to compute the $49 million media value for the NHL All-Star Weekend based on more than 685,000 domestic and international media impressions.

“We are very proud of how this entire community came together to make NHL All-Star Weekend in the Triangle a tremendous success. It is clear from the comments of the fans, media and executives who came to North Carolina, that the weekend made a tremendous impact on their impressions of this market. They now understand why we are so lucky to call this vibrant area our home,” said Jim Rutherford, president and general manager of the Carolina Hurricanes.

The 2011 NHL All-Star Weekend included: the NHL All-Star Game, Honda SuperSkills Competition, NHL Fan Fair, NHL All-Star Wide Open, NHL All-Star 5K presented by visitRaleigh, and numerous private parties and special events. Combined, these events brought approximately 18,900 visitors from outside of the Triangle, to the area, generating 10,551 hotel room nights. Total attendance figures, including both local and out-of-town attendees, for the weekend’s festivities was estimated to be 138,000.

“The attendance and direct visitor spending estimates for the NHL All-Star Weekend are tremendous, but the enormous amount of positive media coverage is especially impressive. It tells our story to the world, of how our area is clearly capable, and highly successful, at hosting events of this magnitude,” said Denny Edwards, president and CEO of the Greater Raleigh CVB.

The Greater Raleigh Convention & Visitors Bureau, as the official destination marketing organization of Raleigh and Wake County, accelerates sustainable economic growth and development by increasing visitor and convention business.

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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 WSH 54 40 10 4 178 124 84
2 FLA 56 32 18 6 153 132 70
3 NYR 55 31 18 6 157 140 68
4 BOS 55 30 19 6 163 150 66
5 DET 55 28 18 9 138 134 65
6 TBL 54 30 20 4 144 130 64
7 NYI 54 29 19 6 153 137 64
8 PIT 54 28 19 7 139 136 63
9 NJD 56 28 21 7 124 124 63
10 CAR 56 25 21 10 137 146 60
11 PHI 54 24 20 10 128 140 58
12 MTL 56 27 25 4 151 151 58
13 OTT 57 25 26 6 159 177 56
14 CBJ 57 23 28 6 144 175 52
15 BUF 56 22 28 6 131 155 50
16 TOR 54 20 25 9 127 151 49

STATS

2015-2016 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Faulk 54 15 19 -13 34
V. Rask 54 14 19 2 33
J. Staal 56 12 21 8 33
J. Skinner 56 19 13 -1 32
K. Versteeg 55 11 21 1 32
E. Staal 56 9 21 0 30
E. Lindholm 56 8 17 -9 25
A. Nestrasil 49 9 12 1 21
J. Nordstrom 45 5 11 2 16
R. Hainsey 56 3 11 -11 14
 
GOALIES: W L OT Sv% GAA
C. Ward 16 11 7 .909 2.35
E. Lack 9 10 3 .901 2.74
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