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NHL All-Star Weekend Generates $11.4 Million in Direct Visitor Spending and $49 Million in Media Value

Figures reported by Greater Raleigh Convention and Visitors Bureau and Meltwater News

Monday, 03.07.2011 / 4:39 PM / News
Greater Raleigh Convention and Visitors Bureau
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NHL All-Star Weekend Generates $11.4 Million in Direct Visitor Spending and $49 Million in Media Value
Raleigh, NC – The 2011 NHL All-Star Weekend, Jan. 28 – Jan. 30, 2011, generated an estimated $11.4 million in direct visitor spending for Raleigh and Wake County, according to the Greater Raleigh Convention and Visitors Bureau (GRCVB).

It is important to note that the $11.4 million is a conservative estimate that does not include local spending, nor does it include a multiplier. It represents direct visitor spending only, which is new money coming into the local economy.

In addition to the visitor spending, the NHL All-Star Weekend also produced $49 million in media value for Greater Raleigh. This figure was researched and calculated by Meltwater News, a division of the San Francisco-based monitoring and analytics firm Meltwater Group. Meltwater used readership data from Nielsen to compute the $49 million media value for the NHL All-Star Weekend based on more than 685,000 domestic and international media impressions.

“We are very proud of how this entire community came together to make NHL All-Star Weekend in the Triangle a tremendous success. It is clear from the comments of the fans, media and executives who came to North Carolina, that the weekend made a tremendous impact on their impressions of this market. They now understand why we are so lucky to call this vibrant area our home,” said Jim Rutherford, president and general manager of the Carolina Hurricanes.

The 2011 NHL All-Star Weekend included: the NHL All-Star Game, Honda SuperSkills Competition, NHL Fan Fair, NHL All-Star Wide Open, NHL All-Star 5K presented by visitRaleigh, and numerous private parties and special events. Combined, these events brought approximately 18,900 visitors from outside of the Triangle, to the area, generating 10,551 hotel room nights. Total attendance figures, including both local and out-of-town attendees, for the weekend’s festivities was estimated to be 138,000.

“The attendance and direct visitor spending estimates for the NHL All-Star Weekend are tremendous, but the enormous amount of positive media coverage is especially impressive. It tells our story to the world, of how our area is clearly capable, and highly successful, at hosting events of this magnitude,” said Denny Edwards, president and CEO of the Greater Raleigh CVB.

The Greater Raleigh Convention & Visitors Bureau, as the official destination marketing organization of Raleigh and Wake County, accelerates sustainable economic growth and development by increasing visitor and convention business.

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  TEAM GP W L OT GF GA PTS
1 TBL 48 30 14 4 156 127 64
2 NYI 46 31 14 1 151 129 63
3 DET 47 27 11 9 139 119 63
4 MTL 45 29 13 3 123 106 61
5 PIT 46 26 12 8 138 117 60
6 NYR 44 27 13 4 134 106 58
7 WSH 46 24 13 9 137 120 57
8 BOS 48 25 16 7 126 121 57
9 FLA 44 20 14 10 107 122 50
10 OTT 46 19 18 9 126 128 47
11 TOR 48 22 23 3 142 150 47
12 PHI 48 19 22 7 130 146 45
13 CBJ 45 20 22 3 113 142 43
14 NJD 47 17 22 8 107 134 42
15 CAR 46 16 25 5 98 120 37
16 BUF 47 14 30 3 89 167 31

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
E. Staal 41 15 13 -8 28
J. Faulk 46 8 18 -14 26
J. Skinner 41 10 9 -7 19
E. Lindholm 46 9 10 -10 19
R. Nash 46 7 12 -4 19
J. Tlusty 39 11 7 -12 18
N. Gerbe 42 4 13 -2 17
V. Rask 46 6 9 -9 15
A. Sekera 44 1 14 -8 15
C. Terry 33 6 3 -3 9
 
GOALIES: W L OT Sv% GAA
A. Khudobin 5 8 2 .916 2.32
C. Ward 11 17 3 .911 2.45