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Promotions and Fan Development

The Carolina Hurricanes promotions department can bring excitement to any event.  Click here for more information on booking Stormy, the Eye Care Associates Storm Squad, inflatables or street hockey.

The Promotions and Fan Development department strives to bring the benefits and excitement of hockey to all age levels. Through a wide range of promotions and fan development programs, the department not only connects with the biggest Caniacs but also reaches out to those who have never picked up a hockey stick before.

With a strong presence at PNC Arena, the Hurricanes promotions and fan development activities also extend into schools, the business community and other events throughout the Triangle and North Carolina. From the ever-popular Stormy and the Eye Care Associates Storm Squad to our involvement with youth hockey and educating fans at Hurricanes U, there is a way for everyone to catch Canes fever. Please search this section of the site to see what Hurricanes activities fit into your life.

Canes Youth and Amateur Hockey (CYAH)

In an effort to further strengthen our involvement in the the youth and amateur hockey community, Canes Youth and Amateur Hockey (CYAH) provides sponsorship and presence at all skill levels of youth hockey.


When thinking of throwing a party, think of Stormy!  This furry ball of fun is available to make your next event one of the most memorable days of the year. Stormy is available for birthday parties, charity events, corporate functions and much more.

Eye Care Associates Storm Storm Squad

The Eye Care Associates Storm Squad never stops. They attend numerous events for schools, charities, golf tournaments, company picnics and birthday parties. Send an
e-mail if you want a couple friendly faces from the Hurricanes at your party.

Canes Cool Bars

Throughout the year, Triangle-area Carolina Ale House locations host Canes Cool Bars.  Each event features a live broadcast of the evening's game, games and contests, a visit from Stormy, raffle prizes, a silent auction and much more.

Hurricanes U

Hey Caniacs! Enjoy the game but want to know more? Know what the players do at the games but curious about how they prepare beforehand? Enroll in Hurricanes U: Gameday Edition today!

Hurricanes Warning Siren

Prior to the start of each home game, a lucky Hurricanes fan or guest "sounds" the Hurricanes Warning Siren to signal that the team is ready to take the ice. More information and a list of past participants can be found here.

In-Game Promotions

During each home game, the Hurricanes' game-night staff and the Eye Care Associates Storm Squad select fans to participate in a number of on- and off-ice promotions. Visit the promotions and fan development kiosk outside section 109.

In-School Visits

Would you like the Carolina Hurricanes to come to your school? Stormy and the Hurricanes Promotions Team would love to visit!  Click here for more information.

Slap Shot Booth

The inflatable booth is perfect for corporate outings, company family days, community events, civic organizations, fairs or any get-together where people like to have fun!  For more information, please call (919) 467-PUCK ext. 2209.

Helpful Links
AUG. 7
Hockey Fun with the Canes at Marbles Kids Museum: Come out to the Marbles Kids Museum and have some fun with the Carolina Hurricanes from 1-3 p.m.! The Hurricanes Promotions team will be there along with the Canes slapshot booth and a skills and drills area. Don’t miss out on the fun!
AUG. 7 Oak City 7: Join the Hurricanes Promotions team out at Raleigh’s free concert series in downtown’s City Plaza featuring Collapsis. We will have our slapshot booth out there with us. Stop by to win some great prizes!
AUG. 21
Oak City 7: Join the Hurricanes Promotions team out at Raleigh’s free concert series in downtown’s City Plaza featuring The Posies. We will be giving out some great prizes! Stop by to take a shot on our slapshot booth!
AUG. 23
Pack-a-Palooza on Hillsborough Street: Join the Hurricanes Promotions team and the Eye Care Associates Storm Squad on Hillsborough Street in Raleigh from 2-6 p.m.! We will have the slapshot booth and other fun giveaways. We can’t wait to see you there!
AUG. 24
Durham Bulls Game: Come out and support the Durham Bulls at 5 p.m.! The Hurricanes Promotions team and the Eye Care Associates Storm Squad will be at the Durham Bulls Athletic Park to help cheer on the Bulls as they take on the Gwinnett Braves. Between innings, come hang out with us and try out the slapshot Booth up at the Hurricanes Home Run Patio. Join us for a fun night of baseball!
AUG. 25, 27
Storm Squad Tryouts: The Carolina Hurricanes are hosting tryouts for the 2014-2015 Eye Care Associates Storm Squad. Here’s your chance to make life-long friends, connect with fans and make a difference in the community. We are looking for talented and energetic, young men and women to join the best fan development team in the NHL. Tryouts will be held starting Monday, Aug. 25 at PNC Arena. Register now to become a key part of the Hurricanes organization and brand. See you there!
AUG. 28
Carolina Mudcats Game: Come enjoy some great baseball with the Hurricanes Promotions team and the Eye Care Associates Storm Squad! Join us between innings to take a shot at the slapshot booth or get a Canes tattoo from the Storm Squad! We’ll see you there!